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Privacy Policy

This Policy covers the treatment of personally identifiable information (“Personal Information”) and other information gathered by TAFFY TOWN when you are using or accessing the Website. We will not sell or share any of your information without your permission. This Policy does not apply to the general practices and treatment of information (whether personal or not) by third parties that TAFFY TOWN does not own or control, including but not limited to any third party websites or services that you elect to access through the Website or via a link from the Website (“Third-Party Website”), or to individuals that TAFFY TOWN does not manage or employ. While we attempt to facilitate access or link only to those Third-Party Websites that share our respect for your privacy, we cannot take responsibility for the content or privacy policies of those Third Party Websites. We encourage you to carefully review the privacy policies of any Third Party Website you access. We have named and provided links to the most important of these Third-Party Websites further in this Policy. Finally, this Policy does not cover any Personal Information you send to TAFFY TOWN via any non-secured mode of communications such as email, or social media as these methods may be subject to interception, loss, or alteration. While we welcome your comments and suggestions sent to us in this manner, we encourage you to carefully examine what Personal Information you send to TAFFY TOWN via these methods.

No Collection of Personal Information is a Matter of Course

TAFFY TOWN does not, as a matter of course, gather any of your Personal Information while you are using the Website, unless you are asked to provide such information, for example by signing up for an account or for the mailing list, or making a purchase. Personal Information is only gathered with your informed consent. Where you have provided Personal Information, it will only be used for the stated purpose.

Security of Information

TAFFY TOWN uses only industry best practices (physical, electronic, and procedural) in keeping any data collected (including Personal Information) secure. In addition, TAFFY TOWN uses third-party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the Website, and these third parties have been selected for their high standards of security. Where you are making a purchase on the Website, all transaction data, including credit card information, is transferred by encrypted Secure Sockets Layer (“SSL”), the standard for Internet transactions.

Limited Gathering of Information For Statistical, Analytical, and Security Purposes

TAFFY TOWN automatically collects certain information using a third-party analytics program, Google Analytics, to help us understand how our users use the Website, but none of this information identifies you personally. For example, each time you visit the Website we automatically collect your IP address, browser and computer type, access times, the web page from which you came, and the web page(s) you access (as applicable). We use information collected in this manner only to better understand your needs and the needs of the Website users in the aggregate. TAFFY TOWN also makes use of information gathered for statistical purposes to keep track of the number of visits to the Website and which pages on the Website with a view to introducing improvements. TAFFY TOWN reserves the right to use additional analytical or statistical programs or services in the future. Where any Personal Information is transferred to a third party in this manner, this section will be updated accordingly, though there may be a delay in the update. Your IP address and other relevant information may be used in order to trace any fraudulent or criminal activity or any activity in violation of the Terms and Conditions.

Non-Disclosure of Personal Information to Third Parties

Except as provided in the next paragraphs and the sections in this Policy regarding Analytics, Mailing List Management, Secured Payments, and Data Transfer from the European Economic Area, TAFFY TOWN does not divulge any Personal Information gathered via the Website to third parties. Moreover, TAFFY TOWN does not sell, rent, trade or license any Personal Information regarding its users to third parties. Only the employees, representatives, subcontractors, officers, agents, or assigns of TAFFY TOWN are responsible for the management and development of the Website, and only these individuals have access to the information collected there. These employees, representatives, subcontractors, officers, agents, or assigns all have been instructed to comply with the Policy. Notwithstanding anything in the Policy to the contrary, we may share any information we have collected about you or that you have submitted: (1) in response to subpoenas, court orders, or legal process, or to establish, protect, or exercise our legal rights or defend against legal claims or demands; (2) if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, fraud, or situations involving potential threats to the safety of any person, or any violation of the Terms and Conditions; (3) if we believe it is necessary to investigate, prevent, or take action regarding situations that involve abuse of the Website infrastructure or the Internet in general (such as voluminous spamming, denial of service attacks, or attempts to compromise the security of the Website infrastructure or the Website generally); (4) to a parent company, subsidiaries, joint ventures, or other companies under common control with TAFFY TOWN (in which case we will require such entities to honor this Policy); (5) if TAFFY TOWN is acquired by or merged with another entity (in which case we will require such entity to assume our obligations under this Policy, or inform you that you are covered by a new privacy policy). TAFFY TOWN uses certain third-party services in order to augment the Website. Personal information may be transferred from TAFFY TOWN to these third-party services, but only to the extent required in order for them to function properly, and only upon your express submission of such information. These third-party services are limited to Facebook, Instagram, Snapchat, Twitter, Tumblr, Pinterest, and Google+ for sharing of Website content. If you are not already logged into those third-party services, your Personal Information required to log in to those accounts is transferred securely from TAFFY TOWN to the third-party services. When your Personal Information is transferred to these third-party services, it is covered by their respective privacy policies, which we encourage you to read.

Secured Payments

TAFFY TOWN provides two methods of secured payments for purchases made on the Website. You may use your credit card directly on the Website, in which case Personal Information is transferred securely to a third-party payment processor, Shopify. You may also make purchases using PayPal. By making a purchase on the Website, you authorize TAFFY TOWN to use these payment processors and to transfer Personal Information to them, but only to the extent needed to complete the transaction. No credit card information is ever stored on servers controlled by TAFFY TOWN. PayPal and Shopify have our permission to store, on behalf of TAFFY TOWN, the data pertaining to the executed transactions by Clients of the Website (including credit card information) with the goal of ensuring a secure method of payment and proof of purchase archive, allowing for the protection of TAFFY TOWN Clients, and for follow-up, as needed. This transactional data may be used for validation and registration purposes of TAFFY TOWN Clients, and to trace any fraudulent activities if necessary. When a Client makes a purchase and uses one of these payment processors, the Client is covered by the payment processor’s privacy policy. We encourage you to read Shopify’s and PayPal’s privacy policies to learn more about how your Personal Information is treated by those third parties.

Accounts and Deletion of Personal Information

You may create an account by entering your email address and choosing a password. It is your responsibility to create a password of sufficient length and complexity and to keep it secure in order to ensure the security of your Personal Information that can be accessed as a Logged-in User. Clients must create an account in order to make a purchase. Logged-in Users may provide addresses for billing and delivery purposes. Clients must provide billing and delivery addresses in order to make a purchase. These addresses will be stored by TAFFY TOWN, but will only be used for billing and delivery purposes on future purchases. A Logged-in User may permanently delete these stored addresses on their account page. If you wish to cancel your account and have all your Personal Information permanently deleted from our records, please contact us.

Limitation of Liability

TAFFY TOWN, and/or its respective officers, directors, owners, officials, partners, partnerships, principals, employees, affiliates, and other related entities, agents, representatives, successors and assigns, will not be held liable for any damages resulting from the misuse of any information collected by any third party, or any misuse of any information collected through the Website, not in violation of the Policy.

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