The classic American confection got its name from the tradition of being sold by the seashore. Earliest signs of its use point to a legendary incident on the Jersey shore in the early 1900s, where a candy store owner, David Bradley, is mentioned to have coined the phrase “salt water taffy”. He used the term to describe what he had available to sell after opening up shop the day after a flooding storm that damaged his products for sale. Salt water taffy isn’t made with salt water, but the name stuck!

Salt water taffy from Taffy Town is produced through a very unique, specific process. We start by boiling sugars in a large copper kettle to a high temperature. Then we take the supersaturated mass and aerate it, which captures tiny bubbles in the candy to give it that soft, “melt-in-your-mouth” texture. To aerate our taffy, we whip egg whites into the mixture. After that, our salt water taffy is shaped, cut into small pieces, packaged, and shipped to customers and retailers nationwide! To see more of our taffy production process, watch this video.

Each salt water taffy treat from Taffy Town weighs approximately 7 grams. A 7-gram piece of taffy contains about 27 calories.

Taffy Town taffy is unique from traditional taffy recipes in that it indeed uses evaporated milk in its process for a richer, creamier candy piece. While not quite dairy free, salt water taffy from Taffy Town is tree nut, peanut, soy allergen free & gluten free! Additionally, many of our salt water taffy flavors come in both regular and sugar-free options for a candy that fits every preference.

We know it’s hard to choose just one flavor of taffy, which is why we offer assortment packages! To purchase a variety of Taffy Town flavors in your next order, visit our Build Your Own Assortment page and select one of the following package options: 2 lb. gift box, custom 3 lb. bag, or our taffy sampler package. You can select 2 different flavors, 10 different flavors, or even sample all 80+ of our tasty taffies!

Sassy Taffy is a slightly sourer, more intense fruit-flavored version of our original taffy recipe. We like to say that “it’s not too sour, just a little sassy!” This ever-popular sweet & sour salt water taffy is loved by every member of the family! You can try a combination of our Sassy Taffy by purchasing a fruit-flavor assortment or try our new Melon Sassy Taffy today!

You can purchase our irresistible salt water taffy right here on our website or at any fine candy store retailers nationwide — even at some retailers internationally! Also available on Amazon and other online retailers. Shop your favorite salt water taffy now!